Videos Hosted in own Website
You can use your own website to host your videos. This way, you have the full control over your videos and how to deliver it to the end user.
- Use of Meta Tags : Meta Tags are the most used technique to describe the video. Since meta keywords are generally ignored by most of the search engines, you have the meta description tag to describe your video. Use it wisely to let search engines know what your video is about.
- Optimized Content : Wrap your video with keyword rich content. This way, the video will rank higher along with the page itself.
- Valid HTML/CSS : Some web players mess up the codes making it difficult for search engines to find out the content and the embedded video within it. Always check your page with the validation tools after embedding the video.
- Video Content : Probably the most important part. No matter how well your rank is, people will not give it a go unless the find something interesting.
Keep it in mind while planning the video.